Brilig offers advertisers the ability to buy over 3,000 segments from over 40 different data suppliers. These segments come from both online and offline data — many of them not available from any other marketplace. This vast assortment of data provides levels of specificity and data families not generally available in the market. For example:
What sets Brilig apart is the ability to combine segments as well as data types to create substantial segments that target at massive scale. This capability is available through our Lift Report and Reach Report. For example, if your campaign is targeting women 40-45 who love cats, the Brilig reports can identify additional segments that would extend your campaign's reach, or dramatically increase its performance. Brilig makes it easy for you to pixel campaigns and use these reports to predict improvements. These two exclusive reports are available on-demand within the Brilig Marketplace.
Brilig has also made it easy to buy segments with its new shopping cart feature. Segments can be selected and added to the cart for quick purchase.
An example of the shopping cart is shown below:
Now through October 31, 2011 Brilig is offering a special promotion that guarantees the results of the lift report or the data is free. Register for the promotion.
April 23, 2013
The Cookie Has Five Years Left Says Merkle's Paul Cimino
September 10, 2012
Merkle Acquires Brilig
April 4, 2012
Brilig Launches DataMizer App on Appnexus
The right (and wrong) way to make data-buying decisions
Crain's New York Business
TriBeCa-based Brilig acquired by Merkle Inc.