Brilig's leadership team is made up of executives with deep experience in global open exchanges and online advertising and publishing.
Tarik Sedky | Board Chairman, President, Mother Nature & Partners
Prior to Mother Nature & Partners, Sedky was chief digital officer of Young & Rubicam, where he was responsible for accelerating Y&R's growth in the digital space.
Prior to Y&R he ran marketing for an Internet start-up, joined Accenture as director of new media and most recently, he was managing director, client services, for AtmosphereBBDO, the North American interactive arm of ad agency BBDO.
John A. Greco, Jr. | Co-founder of Greco Associates
and former CEO, The DMA
John is the Co-founder of Greco Associates and was the former President and CEO of The Direct Marketing Association (DMA) which is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. He brings three decades of marketing and technology leadership at some of the nation's leading companies as well as association management experience to Brilig's advisory board.
Greco also served as president and CEO of the Yellow Pages Integrated Media Association where he provided the overall vision for the $25 billion global Yellow Pages industry as well as leadership for the 350-member association. In the late 90's, Greco served as a marketing executive at R.R. Donnelley & Sons Company, a world leader in printing and a longtime DMA member company, first as senior vice president of marketing and technology, and then senior vice president of marketing and business development for Donnelley's Financial Business Unit, which serves customers worldwide who need to produce and distribute information with flexible solutions for content/document management and distribution. Prior to that, Greco spent 19 years at AT&T Corporation, holding a broad range of marketing and business development positions.
Greco holds an MBA from Columbia University and a Bachelor of Science degree in Electronic Engineering from Monmouth University.
Vincent Grosso | Former CEO, Into Networks
Vincent Grosso is a telecommunications and entertainment industry veteran. An early proponent of interactive television at AT&T, he has been widely recognized as a pioneer on the forefront of new media for more than two decades. At Into Networks, Grosso is again breaking new ground, delivering on the promise of broadband content for high-speed Internet subscribers. Under his leadership, Into Networks has launched its 'PlayNow' interactive software service, and is securing distribution agreements with broadband partners around the world.
Most recently, Grosso was Vice President and General Manager of NBC Interactive. Previously, he was with AT&T for nearly two decades in a variety of executive positions, most recently, as president of AT&T's Downtown Digital Solutions division, where he developed leading-edge software applications, programming, and custom Internet hosting. Grosso is credited with initiating the first two-way interactive television trials in Chicago in 1990. Later, he led AT&T's interactive television trials with Viacom, GTE and PacTel. Grosso received a Bachelor of Arts degree in communications from Loyola University in New Orleans.
Ram Rao | Founder and SVP, QualityHealth.com & MTScorp.com
Since the company's inception, Rao has led strategy at MTS, driving product development, data strategy, and corporate planning. He plays a critical role in shaping MTS's targeted lead generation and advertising solutions products, including developing consumer profiling and media strategies. Rao is also the General Manager of HealthPages.com, responsible for audience acquisition, sales, product development, and overall growth of the site's directories. Prior to MTS, he was Director of Marketing Research at News America Marketing, which is best known for its line of SmartSource products.
He received a B.S. in Engineering from Columbia University.
Aditya Saharia | Associate Professor of Information Systems
An expert in the management of information systems and database systems. Assistant Professor and Director of Center for Research in Information Management, University of Illinois at Chicago, 1990-97; Assistant Professor, University of Washington, 1984-90; Research Associate, University of Rochester, and University of British Columbia, 1978-84. BS, MS, MPhil, Aligarh University (India); PhD, Carnegie-Mellon University.
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Crain's New York Business
TriBeCa-based Brilig acquired by Merkle Inc.