Home For Buyers For Sellers For Segment Makers Platform Demonstration About Brilig
The Brilig Solution
Since the late 1990's technologists have focused on indexing the wealth of information available on the Internet. The breakthrough that transformed these efforts into the multi-billion dollar search business was the ability to use the link structure of the web to rank each page as an objective measure of its citation importance. This brought order and relevance to the hundreds of millions of individual pages and the information contained within them.
From that point, it was possible to deliver online advertising targeted to the search request, for example "parenting boys" might result in ads for books on raising boys, boy's apparel, diapers for boys, sports equipment, tree house supplies or even first aid kits.
But what if an advertiser wanted more than just consumers interested in "parenting boys?" For example, a manufacturer of camping equipment might want to deliver advertising specifically to parents with two boys older than 4 but under 12 who are camping enthusiasts because this target is just starting to partake of "family camping" experiences. This kind of tailored search for an individual is what the Brilig solution realizes.
The problem is that audience data exists in different forms, in thousands (maybe millions) of unconnected databases. Brilig overcomes this with an open marketplace where recipes for unique digital advertising audiences are created, analyzed, bought and sold under the governance of Brilig's audience commerce platform. The system removes any limitation to the listing, combination and segmentation of digital audience data, enabling truly novel forms of targeting to be devised and deployed.
What makes the Brilig system revolutionary is that the system itself contains no data, but instead revolves around a searchable dictionary that lists individual audience data sources, available segments, and stand-alone analysis/segmentation algorithms that can be applied to a customized mix of data sets. By combining these elements, virtually any digital audience can be created and acquired.
