How Brilig Creates
Value for Audience Buyers
Brilig offers you the opportunity to find new sources of information, and find out what segment formulation will deliver previously unrealized campaign lift.
Brilig can accomplish this because it is an audience data exchange and not a data reseller. Our system allows audience buyers (marketers) to access our dictionary online, and make queries that locate available data sources. These audience segments can be mixed and matched and analyzed against existing campaign data to see which segment (or combination) is responsible for increased level of ad engagement (lift).
Buyers can also analyze the intersection between various audience segments (their own and Brilig segments) for targeting.
And once you've found the right formulation, our unique, open exchange enables both you and audience data seller to see the value of audience segments and related analytics before agreeing on a price.
With Brilig, you'll be able to create brand new segments, making it possible to increase your click rates 3-5 times over even the best conventional targeting solutions.
Case Study: Publisher needs to increase advertising revenue
A publisher that owns a crowd-sourced content site with hundreds of topic channels is barely profitable. While the site attracts 8 million unique visitors each month, who generate 24 million page views, its 75 million advertising events sell for a $2 CPM. This translates into $150,000 in revenue monthly, which goes to pay a small staff, hosting, bandwidth and the contributing writers.
They need to significantly increase their CPM if the website is to survive.
Here's how Brilig could help. For example, one of the topic channels is "Model Railroads." Today, the advertising displayed on these pages includes sewing machines, antacids, fabric and credit card offers. By placing the Brilig Pixel on the site and using the Brilig system to identify audience members that visit the site the publisher found that model railroading attracts high income, professional males that buy designer clothing and imported automobiles.
The publisher can now attract much more relevant advertising from brands looking to target this kind of audience and ask 10 times as much — a $20 CPM. By using Brilig and gaining similar audience insights across their whole site their advertising revenue could top $1.5 million per month.
Slide show on how the
buying process works on Brilig 
Download the buyer data sheet
