App measures effectiveness of ad campaign and recommends custom data mix from over 10,000 segments
NEW YORK CITY, April 4, 2012 — Brilig, the only cooperative data marketplace for online advertising, today announced that its Campaign DataMizer™ App is exclusively available on AppNexus, the world leader in real-time advertising technology.
Brilig's Campaign DataMizer App, accessible via the AppNexus App Marketplace™, brings together the largest scale of third-party audience data with the leading real-time bidding (RTB) platform. The app creates fully customizable audience segments that enable advertisers and ad networks to gain significant campaign performance improvement and pre-determine the lift and the cost before buying the data.
"By running a campaign through the DataMizer users get to discover the best performing cookies and segments from Brilig's 30 billion audience data records, 10,000 segments and 60 data publishers, at no cost to them," said Paul Cimino, Brilig's Chief Executive Officer. "AppNexus clients can get all the benefits of the Brilig cooperative data marketplace, including our ability to deliver unprecedented reach, without having to leave the AppNexus environment. Moreover, we regularly see ROI in excess of 3 to 1 with custom segments built through our system."
Once logged in to AppNexus Console, AppNexus clients will be able to install the Brilig App and take advantage of the customizable audience segments while retaining all AppNexus functionality and navigation. Users simply select the campaigns to analyze, request a lift report, choose the best performing segments and acquire the data for real-time deployment.
The Campaign DataMizer App replaces Brilig's previous offering, the Audience Optimizer App, which was among the first class of apps available for the groundbreaking launch of the AppNexus App Marketplace in November 2011.
Brilig is the industry's only cooperative data marketplace for online advertising. Data sellers gain the ability to sell their data to a wide range of buyers through an open and transparent marketplace. Advertisers gain access to over 60 data sellers and 10,000+ hard-to-find segments from online and offline data for their online campaigns. Brilig's exclusive Lift Report™ enables advertisers to compare campaign data against all of Brilig's segments to discover opportunities for improved lift and ROI. The company was recently named to the 2012 AlwaysOn OnMedia "20 Companies to Watch" list. For further information visit our website at http://www.brilig.com.
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