REPORTS
Brilig offers several unique reports to marketplace members to inform decisions on buying data for campaigns. Reports are easily requested online and are delivered to the reporting section of the application upon completion.
For advertisers who need to find maximum reach for their campaigns, the Brilig Reach Report™ identifies the available reach of each of its segments against the specific campaign being run. The report clearly shows for each segment the overlap between users in a segment and how many were actually seen during the timeframe of the report, the percentage of traffic and the total unique users in a segment.
A sample report is shown below.
The Brilig Lift Report™ enables advertisers to preview the impact of buying specific segments on a campaign. The report compares the performance of a campaign against all of Brilig's 7,500+ segments and projects the lift improvement for each using key metrics such as total clicks, CTR, conversions and inventory. A shopping cart function enables segments to be selected and bought directly from the lift report.
A sample report is shown below.
A sample of segments being placed in the shopping cart is shown below.
Now through October 31, 2011 Brilig is offering a special promotion that guarantees the results of the lift report or the data is free. Register for the promotion.
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