How Brilig Creates
Value for Segment Makers
Brilig offers you the opportunity to find new sources of revenue from the segments you already possess, and by giving you insight into which segments are creating lift for marketers, how to assess your data's value in the marketplace.
Brilig can accomplish this because it is a segment exchange and not a data reseller. Our system allows data sellers to place segments for sale in our dictionary. Buyers can mix and match and analyze them against existing campaign data to see which segment (or combination) is responsible for increased level of ad engagement (lift).
Once a buyer has found the right formulation, our unique, open exchange enables both you and segment buyer to see the value of audience segments and related analytics before agreeing on a price.
With Brilig, you'll be able to create new, highly valued segments that delivers 200% or greater increases in realized CPM.
Case Study: Creating a Brilig Segment
A leading brand of a full size, heavy-duty pickup truck wants to only target males, however its current ad targeting is also being shown to females. They're spending money to show ads to the wrong target, increasing their effective CPM and lowering the campaign metrics.
The problem lies in the hit or miss nature of their demographic data buy. The targeting data was acquired from a major social media publisher that contained incomplete profile data.
Here's how Brilig can help. The buyer engages an outside, independent quantitative analyst who searches the Brilig Audience Library for appropriate data sources and then crawls the various databases. They then create a custom Brilig Segment that incorporates a custom algorithm that predicts the male attribute from the presence of other attributes.
Once satisfied that the algorithm is finding males, the buyer arranges to acquire the databases, deduces the audience members. This Male Brilig Segment will only display ads for audience members, virtually eliminating the wasted female impressions and generating real lift for the campaign.
Show me how the
Brilig Segment creation process works 
Download the Brilig Segment data sheet
