How Brilig Creates
Value for Audience Sellers
Brilig offers you the opportunity to find new sources of revenue from the segments you already possess, and by giving you insight into which segments are creating lift for marketers, how to assess your data's value in the marketplace.
Brilig can accomplish this because it is a segment exchange and not a data reseller. Our system allows data sellers to place segments for sale in our dictionary. Buyers can mix and match and analyze them against existing campaign data to see which segment (or combination) is responsible for increased level of ad engagement (lift).
Once a buyer has found the right formulation, our unique, open exchange enables both you and segment buyer to see the value of audience segments and related analytics before agreeing on a price.
With Brilig, you'll be able to create new, highly valued segments that delivers 200% or greater increases in realized CPM.
Case Study: Using multiple combinations
to maximize campaign lift
A major brand of camping equipment is launching its spring campaign to stimulate demand at the start of the camping season. They acquired a suburban zip code audience data set and created targeting from it. To its surprise different parts of the zip code distribution outperformed others by a wide margin — but what was causing this?
Here's how Brilig can help. By taking its original targeting list the manufacturer finds the same individuals within many different databases in Brilig. For example, they find audience members in a pet owner database, people who volunteer in another, and hikers in a third.
By running the campaign using different targeting combinations they uncover the answer:
- Pet Owners in Zip Code dataset delivers 20x the response
- Volunteers in Zip Code dataset delivers 50x the response
- Hikers in Zip Code dataset delivers 10x the response
By gaining visibility into what segmentation is yielding interest, they can cut wasted ad impressions and make a more informed media buy. Without using Brilig there is no way for them to locate the same individual in multiple databases.
Slideshow on how the
Brilig selling process works 
Download the seller data sheet
